Why Keeping It Simple Has It’s Advantages
I’ll bet my entire life savings that the very first thing you ever did was attempt to install a new WordPress theme if you’re blogging on the WordPress platform. And I’ll wager my future incomes that even today you’re still sometimes altering themes and losing a great deal of time doing small modifications that, when summed up, simply sidetracks you from blogging itself.
It’s simple to comprehend why styles beg for so much attention. With the correct style, you can accommodate all the cool little widgets and codes, and might also lead to better online search engine rankings and lots of fresh traffic every day.
Exactly what factors do you really need to think about to make this whole theme-hunting circus easier? Here are 5 essential ones:
1) Theme Width and Columns
Usually, WordPress styles come in 3-column or 2-column formats, with widths ranging from 500 pixels to 960 pixels wide. If you’re blogging for non-profit purposes, a 2-column style can look more reader-friendly and compact. Since you have less product pictures or links to other websites to display, you can focus specifically on the material without leading readers away from your website.
On the other hand, if you’re blogging for revenue, you might want to consider a 3-column WordPress style that will have the ability to accommodate your Google Adsense, Amazon Associates and Text Link Ads codes easily without squeezing everything in the content location. 3-column styles permit space for expansion, but on at some point you may still find that you’ve filled up all readily available space with ads. If so, then it’s time you eliminated the non-performers and use just the advertising services that work for that specific blog site.
2) Use of Images and Icons
A style with images and icons can look excellent, but it rarely increases your web traffic or subscriber base. Most “A-list” blog writers have plain vanilla styles with a basic logo on top.
A image-laden theme likewise sidetracks readers from the content itself. This is the reason that blogs like Engadget and Tech Crunch use images intensively in the material locations to include worth to a post, however the theme itself is simple and rather minimalist.
Preferably, a style needs to enable you to utilise your very own header image for more powerful branding purposes, yet replace images and icons with links and text, or simply not use them at all unless definitely needed.
3) Compatibility with Plugins
Another time-sucking activity is installing plugins that enhance the performance of your site. There’s a plugin out there for almost everything you want to do with your website, however while the majority of them are quickly accessible and totally free, it’s not always easy to set up the plugins and insert the codes into your WordPress style.
If your style is too complex, it may be a headache to even place a line of code you need to make a plugin work. This is often the case with sophisticated AJAX-based WordPress themes that have too many files and heavy coding. I’ve always preferred a simpler themes that stay with the default WordPress style as much as possible, so I can cut back on the learning curve and just get on with my life.
Keep in mind that the purpose of your blog site is to deliver timely, appropriate content to your readers, Any theme that maintains or improves the reader experience is good, any theme that deducts from the experience is bad.
4) Search Engine Optimisation
A lot can be said about SEO, however at the end of the day if you have content worth reading ultimately you’ll get the rankings you should have. That does not imply that you don’t need SEO; it simply indicates that as far as optimisation is concerned all you really require to do is to make sure:
- Your tags are formatted appropriately, with the name of the post initially followed by the name of the blog site – some styles can do this automatically without modification to the code or use of a plugin
- All your blog site content titles utilise the H1 tag, with the primary keywords used instead of non-descriptive text for better SEO importance
- Your theme has clean source codes, and if possible all formatting is connected to an external CSS file which you can edit separately
That is clearly over-simplifying SEO, but still a basic starting point that trips many up and not a mistake you should make from the outset.
5) Plug-And-Play Ease of Use
Can the theme be set up quickly on an existing blog without needing to move things around? Can the same style be utilised and tailored easily on your other blogs? These are some extra things you may want to think about when theme-shopping, specifically if every minute of downtime on your blog might mean lost profits.
While it’s hard to make contrasts due to the large quantity of totally free and paid themes out there, it’s still a good idea to have a test blog site. Check any theme you intend on using, and ensure your test blog site is also fitted with all the plugins and various widgets you would use on your real blog site. The last thing you desire is for your readers to begin seeing unusual error messages on your live site.
At the end of the day, a theme is just a style, but it speaks volumes about your website before anyone even starts the content. Some portfolio websites certainly have a need to be more complex and creative. But if that is getting in the way of your ‘message’…then, just keep things simple and do not get diverted.
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