The only tools you need to drive massive traffic from Facebook and exactly how to use them (in order).
Wouldn’t it be nice if there were tools you could use to help you take advantage of the insane potential of Facebook? Tools to help you start driving massive traffic back to your website from the most popular social media network on the planet? Well, have I ever got good news for you … There are! In this guide I’ll be going over the tools you can use to completely dominate Facebook in order of how you should be using them. Here are the tools we’ll be going over:
- SumoMe Share App
- SumoMe List Builder
- Facebook Image Grid Tool
- WordPress Yoast SEO
- Image Sharer
Get a cup of coffee and settle in to do some exploring. Of course, we need to start at the beginning…
SumoMe Share App
In the Facebook guide, I told you that it’s important to make it dead simple to share your content. After all, nobody is going to hunt for the option to share your content. When you make your content easy to share on Facebook, more people will have the opportunity to discover it, like it, and engage with it. So the first tool you must download is SumoMe’s share buttons. Head over to your Sumo Store and install Share if you haven’t already. Then, go to the “Settings” tab on the left, and drag Facebook from Available Services to Selected Services: Remember how I’ve told you before that too much choice is a bad thing? Well, that’s why if you want to focus on Facebook, you should remove most other Selected Services in your share bar. When given too much choice, people tend to choose nothing. That means that if you activate every service under the sun, nothing will get shared. Remove all of your options in your Share buttons except for your top four options, and press save. If you’re focusing on Facebook, that should be the top network on your Share bar. Then, head to the Layout tab, and choose one of the placements that will float alongside the content as your visitor consumes it. That way they won’t have to scroll up or down to share your content (which they won’t, of course). This will make your content far more shareable so you can start drawing in traffic.
SumoMe Scroll Box
As Noah says, you must have a singular focus. If you’re reading this, it’s probably because your singular focus is tackling Facebook as your social platform of choice to drive traffic back to your website, you should drive all your calls to action toward that one thing. That means setting up your Scroll Box to drive Likes to your Facebook page or members to your Facebook group. Scroll Box makes it super simple for people to follow through with your call to action by placing the like button right in the pop up. Once you have your website set up to maximize the potential of Facebook, you can head out into the wild to make sure your time is well spent.
If you want to give your Facebook content the best chance of succeeding, past performance is the best indicator of future success – at least in this case. Every social media platform has certain types of content that outperform for the general population, but every audience is different. Luckily there is already data for that. To find it, look up keywords for your industry in BuzzSumo to see which headlines and types of content does best on Facebook. Sort the shares by clicking on “Facebook”, like we’ve done with our example of getting website traffic:
Hey, There’s so much content we decided to turn it into a report. If you would like to download the Full Report on “9 Tools that Drive Facebook Traffic to Your Site” CLICK HERE.
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